Taking a best guess approach to growing your marketing strategy is like navigating a freeway blindfolded. But you can lose the blindfold because there are plenty of tools available which provide invaluable information for moving your business forward.
One such tool, and some would argue the foremost important one, is Google Analytics. And let’s face it, when it comes to search engines, the most important one and the only one that truly matters, is Google. So Google Analytics cannot be overlooked as it delivers a wide range of organized and neatly presented information about your website visitors.
Let’s take a quick look at the top 5 Google Analytics reports you need to consider for a healthy online marketing strategy.
Having a mobile friendly site is increasingly important as this is where the majority of visitors now obtain their information. The Google Analytics mobile overview report is a great place to monitor just how many mobile visitors you are getting and target your marketing accordingly.
The audience behaviour report provides information on new visitors versus ones who are returning. Tracking new visitors to your website allows you to measure how your marketing is doing. And returning visitors divulge just how engaging your content truly is.
The landing pages report provides your bounce rate. It’s important for you to know which pages people are visiting and the amount of time they are spending on each page. This helps you to determine which pages need further adjustment and target the content accordingly.
The traffic channels report allows you to track what channels are actually producing traffic to your website. This will provide valuable information as to where to place your marketing dollars for the best lead generation results. It will also help in letting you track improvement over time.
The goals report tracks specific interactions that you set up such as form submissions or downloads. These are tracked daily, weekly and monthly so that you can use the information to generate leads and help your business grow.
There are many more elements we use to track the success of your online presence but this is a great place to start.
We can help with setting up your Google Analytics account as well as with tracking and reporting on your visitors. Speak to one of our digital media experts and see what URated can do for you and your business.